“We’re in kind of uncharted territories here,” reads a translated version of his statement. That would keep its widely popular battle royale fresh all while marketing its new game, a strategy that Infinity Ward’s narrative director Taylor Kurosaki’s hinted at during an interview with French publication GamerGen. Since it already releases CoD annually, Activision could integrate the themes of its upcoming premium games to Warzone. With these new players invested in the free branch of the franchise, the company will need to keep them interested by regularly updating the battle royale.

The Inverse Analysis - Since Warzone is free-to-play, Activision can use it to reach a new base of players that wouldn’t normally dish out $60 for a new CoD game. 'CoD: Warzone' will likely become an integral way of how Activision markets its future, premium 'CoD' releases. That would be similar to the in-game event that Epic Games used to greatly change Fortnite’s map and usher in Chapter 2 of the battle royale.īut unveiling premium CoD titles through Warzone will most likely be the future of how Activision markets its new games. This suggests that Activision will use the release of CoD: Black Ops Cold War to transition to a new chapter of Warzone with drastic changes to the map, potentially caused by a nuclear explosion. The inside was riddled with hints of the Cold War era, like a war room, a countdown clock, and a nuclear warhead. Plus, Activision has recently teased that a reboot to the Black Ops was just around the corner.Ī May 19 update to CoD: Warzone let players unlock the doors of a secret bunker that has been sealed shut since the free-to-play, battle royale’s launch in March. The initial Black Ops release was set during the Cold War and included missions in Vietnam and Laos, among others. This leak includes the same cover art as the original 2010 ‘CoD: Black Ops.’ Twitter / like how Infinity Ward’s CoD: Modern Warfare rebooted that branch of the game in 2019, CoD: Black Ops Cold War appears to be a soft reboot of the Black Ops series which originally launched in 2010. Various sources have confirmed the next ‘CoD’ title but the artwork hasn’t been settled yet.

Call of duty black ops cold war